营销心理学
- 资源类别：课件
- 资源分类：教育传媒
- 适用专业：营销心理学
- 适用年级：高职
- 上传用户：吃麻花的小P孩
- 文件格式：ppt
- 文件大小：3.47MB
- 上传时间：2007-12-7 23:21:15
- 下载次数：0 次
- 浏览次数：82 次
安全检测：瑞星：安全 诺顿：安全 卡巴：安全
资料简介
营销心理学
第一章: 导论
第二章: 消费者心理活动过程分析
第三章: 消费者心理行为特征分析
第四章: 消费者的需要和动机
第五章: 情境对购买决策的影响
第六章: 商品因素与消费者心理。
第一章: 导论
第二章: 消费者心理活动过程分析
第三章: 消费者心理行为特征分析
第四章: 消费者的需要和动机
第五章: 情境对购买决策的影响
第六章: 商品因素与消费者心理。
资料文件预览
共25文件夹，417个文件，文件总大小：5.46MB，压缩后大小：3.47MB
- 营销心理学
- 营销心理学课件(本部)
- 营销心理学
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营销心理学chapter1.ppt [470.50KB]- 营销心理学chapter2.ppt [936.00KB]
- 营销心理学chapter3.ppt [202.50KB]
- 营销心理学chapter4.ppt [157.00KB]
- 营销心理学chapter5.ppt [128.50KB]
- 营销心理学chapter6.ppt [190.50KB]
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