您现在正在浏览:首页 > 论文 > 经济法律 > 毕业设计-Analysis of English Language in Advertisement

免费下载毕业设计-Analysis of English Language in Advertisement

  • 资源类别:论文
  • 资源分类:经济法律
  • 适用专业:商务英语
  • 适用年级:大学
  • 上传用户:膜拜钉宫大人
  • 文件格式:word
  • 文件大小:37.96KB
  • 上传时间:2009-8-25 6:53:41
  • 下载次数:1
  • 浏览次数:154

安全检测:瑞星:安全 诺顿:安全 卡巴:安全

资料简介
毕业设计 Analysis of English Language in Advertisement,共17页,4822字
Abstract
One of the most authoritative voices speaking to people today is the voice of advertisements, whose shrilling clamor dominates our life. People are endlessly bombarded with all kinds of advertisements by means of media such as magazines, newspapers, posters, TV, radio, and internet, etc.
Advertisements play an important part in modern life. Their special magic powers make people aware of their products and services. Advertisements promote sales and profits, so advertising has become the most growing industry and it is indispensable to life in the modern world. This paper will analyze the English language used in an advertisement from its language features .The most frequently used rhetoric devices are: personification, figures of speech, pun, parallelism, rhyming. The application of these rhetoric devices makes advertisements for products or services interesting, visualized and lifelike with the beauty of rhythm. Personification makes the products advertised lively and lifelike. Figures of speech make products more brilliant. Parallelism makes the language tone of the advertisements more strong. Rhyming makes the language finger-popping. Rhetoric devices have brought advertisements a good effect which makes the readers impressive. Language is the most importance in making advertisements.
Key words: advertisement; language features; rhetoric devices

Outline
I. Introduction to advertising…………………………………………………………1
A. Definition………………………………………………………………………1
B. Advertising functions…………………………………………………………1
II. Features of advertising……………………………………………………………2
A. English morphology in advertising…………………………………………2
1. Simple and informal……………………………………………………2
2. Misspelling ……………………………………………………………2
3. Coinage…………………………………………………………………2
4. Loanwords………………………………………………………………3
5. Contraction………………………………………………………………3
6. Use of verbs……………………………………………………………3
7. Use of adjectives…………………………………………………………4
8. Use of compound words…………………………………………………4
9. Use of emotive words……………………………………………………4
10. Use of pronouns…………………………………………………………………5
B. English syntax in advertising…………………………………………………………6
C. Rhetorical devices in English advertising…………………………………7
1. Personification……………………………………………………………7
2. Pun………………………………………………………………………7
3. Repetition………………………………………………………………8
4. Rhyme……………………………………………………………………8
5. Alliteration………………………………………………………………8
6. Parody……………………………………………………………………9
7. Antithesis………………………………………………………………9
8. Parallelism ……………………………………………………………10
9. Rhetorical question……………………………………………………11
10. Irony……………………………………………………………………11
11. Anticlimax………………………………………………………………11
D. Slogan ………………………………………………………………………12
Conclusion……………………………………………………………………………………13
资料文件预览
共3文件夹,1个文件,文件总大小:134.50KB,压缩后大小:37.96KB
  • 毕业设计-Analysis of English Language in Advertisement
    • 优秀论文21
      • 优秀论文
        • Microsoft Word文档许悦.doc  [134.50KB]
下载地址
资料评论
注意事项
下载FAQ:
Q: 为什么我下载的文件打不开?
A: 本站所有资源如无特殊说明,解压密码都是www.xuehai.net,如果无法解压,请下载最新的WinRAR软件。
Q: 我的学海币不多了,如何获取学海币?
A: 上传优质资源可以获取学海币,详细见学海币规则
Q: 为什么我下载不了,但学海币却被扣了?
A: 由于下载人数众多,下载服务器做了并发的限制。请稍后再试,48小时内多次下载不会重复扣学海币。
下载本文件意味着您已经同意遵守以下协议
1. 文件的所有权益归上传用户所有。
2. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
3. 学海网仅提供交流平台,并不能对任何下载内容负责。
4. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
5. 本站不保证提供的下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
返回顶部